Archive - The Consumer Ascent

LOCO: Initial Work on a Potential Inflection

Encouraging early signals, though durability and portability remain open questions

Mar 17

From Trail to Street: Salomon's Second Act

Why Amer Sports May Still Be Early (Part 2)

Mar 16

Arc’teryx and the Rise of Technical Luxury

Arc’teryx has become the technical luxury brand of outdoor apparel. Retail data suggests strong conversion once consumers encounter it. Awareness is the…

Mar 10

December 2025

The New Princess of K-Beauty

Long: APR Co., Ltd. (KOSE:A278470), 12-month Target of ~KRW375,000, or ~47% upside

Dec 8, 2025

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